Don't Be a Reciprocal Linking Turkey!

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Don't Be A ...
Linking Turkey!I had an email exchange with an SEO client today after ... called him pushing ...
linking ... all this web designer was after was to gen Don't Be A Reciprocal Linking Turkey!I had an email exchange with an SEO client today after hiswebmaster called him pushing reciprocal linking software(when all this web designer was after was to generate someextra work from a client that hasn't needed him for awhile).Then that client called me after he received my email de-nouncing the software, fully convinced by a follow-up phonecall from his web designer that the reciprocal linking soft-ware WAS valuable.
He had been assured that the spamming, er - I mean, linkingsoftware, would increase his visiblity for an inside page ona hot topic currently in the news. He didn't want to hear myunpopular opinion that reciprocal linking is DEAD! Halloweenis over people! We don't need the mummies of yesterdays'linking schemes haunting our Thanksgiving too! Oh, it mustbe a Thanksgiving TURKEY! A reciprocal Linking Turkey! Canreciprocal linking Santa's be far behind? OK, I'll drop theholiday metaphors.I tried in vain to convince this client that he didn't needthat software for his review of the new Myriad Pictures flm, "Kinsey" about early sex educator Professor Alfred Kinsey.
We had just that morning distributed a press release online which is nowposted on over 100 high visibility news sites and Yahoo newspicked it up! These are hugely valuable ONE WAY inbound links that willvastly improve his search engine ranking immediately due tothe topical nature and excellent timing of the release. Thisclient is a sex educator and runs an educational web siteabout sex and love.
His press release put down the idea ofthe use of the new Intrinsa© testosterone patch to curethe low sexual desire of post-menopausal women and praisedthe new film Kinsey. He'll be top ranked for two highlydesirable and valuable (to him and his web site) keywordphrases within the week.
By the way, I HIGHLY recommend this approach for those withnewsworthy issues they want to promote to the press. will send your newsworthy pressrelease to over 100 top news sites, hundreds more radio,television and newspaper reporters, and tons of journalistswho have signed up to receive them.
Ereleases.com is syndicatedby major news organizations and you can gain hundreds of linkswhile generating interviews and even television appearances,all for only $400! Some people will pay that much for worthlessreciprocal linking software and installation by webmastershaving a slow week. ;-) Back to our story...I re-affirmed my opposition to the use of the software as weended our call and he hung up disappointed because he wantedmy support and assurance that the sales pitch he got from hisweb designer on the reciprocal linking software was accurateand that it would do more for him than this press release.
Unfortunately, we'll never know because he bought the salespitch from the web designer, installed the software andimmediately sent out a sp*m - AHEM, er, I meant to say - emailto his newsletter mailing list announcing the availability ofreciprocal links and asking them for links to his newsworthynew pages.When will this linking insanity end? Following is my reasoned - and decidedly calmer than I am now- email response to him.Dear Gary,This link generation scheme is standard for reciprocal linksoftware. The value of "Reciprocal links" is far lower thanthe value of the ONE WAY links you already have from thatpress release distribution and the posting of the pressrelease on your site which, by the way, includes linkinginstructions at the bottom of the relevant pages.I've written an article call "Linking Psychosis is Treatable" which discussesthe foolishness of links pointing all over the web.It doesn't address reciprocal linking so much as the insanitywith which webmasters persue them.
Your press release hasALREADY generated a huge number of inbound ONE WAY links thatwill increase the visibility and rank of both Kinsey FilmReview and Intrinsa© Testosterone Patch pages.Doing the reciprocal page will initially LOWER your rankbecause it is RECIPROCAL. There is a concept called "AuthoritySite" that search engines use where ONE WAY inbound links areranked VERY highly and reciprocal links are devalued BECAUSEof software like that being promoted by link-crazy folks notwilling to do the hard work of generating the more valuable one-way links.The search engines know about the software available fromlinking fanatics and DEVALUE pages that use it.
Ultimatelyit can increase your visibility, sometimes, over the longrun, but it just isn't that helpful in most cases.I've taken a hard line about this and get a lot of flackabout it from those without SEO experience or knowledge.But smart professional SEO's agree that reciprocal linkingschemes - AND ESPECIALLY SOFTWARE GENERATED PAGES - are notworth much in search engine rank. The search engines arereducing the importance of those type of pages daily becauseit is too easy and too commonly used by scores of webmasterslooking for an easy ranking.I have written in the past that "Reciprocal Linking is Dead!"in which I outline my linking policy and encourage allreciprocal links requests to submit articles to be used onmy site and that I'll link to them through the resource boxof their articles - IF I decide to publish them - but thatI just don't do reciprocal linking - period.
I don't evenrequire them to link to me, but I point out that I have overa hundred fifty articles on my web site available for use ontheir site if they use my resource box, provide author creditand link to me through my resource box.That's my story and I'm sticking with it. ;-) No matter howunpopular it makes me with software vendors selling programsor link fanatic webmasters looking for extra income and easysolutions.Don't be a linking turkey! Happy Thanksgiving! Source: Free Articles from ArticlesFactory.com ABOUT THE AUTHOR Here's some free link popularity software Experience with SEO client Dr.
Gary Schubach, of and is used with his permission. Source: Free Articles from ArticlesFactory.com .