Do You Make These Link Building Mistakes ?

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Many people know that link building plays a vital part inhigh search engine ...
But it must be done ... sites with fewer links will rank higher ...
! How is that possible ? Le Many people know that link building plays a vital part inhigh search engine rankings. But it must be done right.Otherwise, sites with fewer links will rank higher thanyours ! How is that possible ? Let me explain.Google made links important a couple years ago.
Theystarted to virtually ignore on-page factors (keyworddensity, title etc.) and focused almost exclusively onLinks.Google counts number of links to a web page (linkpopularity) and what those links say about a page (linkreputation).* Link Popularity and Link ReputationSo there's a common first mistake. Many people don't knowthe difference between link popularity and link reputation.They think any link's good.
Did you know that 20 links,with the hyperlink text containing your keyphrase, canoutrank 50+ links without a keyphrase ? note: keyphrase means the words you want your page to rankhigh for e.g. if someone searches on the keyphrase 'emailmarketing' then you want most of the links pointing at yourpage to say, 'email marketing' in their hypertext link.Ever wondered why only your home page gets traffic ?People get links to their home page only, and don't evenknow they're making a mistake ! Google, in particular,sees a web site as a collection of individual pages, witheach one ranking individually.So, for example, if your home page gives info on 'emailmarketing', then you want lots of links saying, 'emailmarketing'.
If one of your sub-pages gives info on 'emailsoftware' then that page needs its own set of links saying,'email software'. Most people think any high ranking fortheir home page will automatically mean high ranking forother pages in the same web site.
It doesn't. Each pageranks individually.* Internal Link StructureLink Building isn't just about external links.
You needthe right link structure within your own site. Many peoplemake the mistake of using graphic navigation bars.
SearchEngines often can't even follow these links, so your sub-pages don't even get indexed. It's beyond the scope ofthis article to get into detail on the important internallinking structure, but you can make a good start by usingtext links instead of, or in addition to, graphicalnavigation links.
Then the search engines can follow yourlinks.* On-Page FactorsFinally, not all search engines treat Links with the sameimportance as Google. Yahoo, MSN, Inktomi make much moreuse of on-page factors.
And guess what ? You control on-page factors, so there's no excuse for getting this wrong. Be sure to get your keyphrase into title, description,headings and body text.
Don't overdo it and try to spamthe search engines with excessive use of keyphrases, but besure they know what your page is about.With the right link building strategy, your search enginerankings will soar, and you'll start getting all thosevisitors that will electrify your web business.=========================================================Why do some people get an avalanche of profitable websitetraffic… without spending a dime, while others get nothing? Neil Stelling has created LinkBuilding101 to show youhow. Click http://www.LinkBuilding101.com/lbm ** Attn Ezine editors / Site Owners **Feel free to reprint this article in its entirety in yourezine or on your site so long as you leave all links inplace, do not modify the content and include my resourcebox as listed above.If you do use the article please send me a note so I cantake a look.
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