Signature Files: The easy way to create more business
If you do business as an ...
then you're ... with getting your name and your business ...
there. You probably send a lot of e-mails, post on ...
and submit If you do business as an affiliate, then you're constantlyconcerned with getting your name and your business informationout there. You probably send a lot of e-mails, post on messageboards, and submit articles to business e-zines.
These are greattechniques for making contacts, but are you taking full advantageof the visibility these forums create?One of the best ways of creating new business is to include aSignature File with everything you post, send or submit. Whatexactly is a sig file? It's that little paragraph beneath aperson's signature at the end of an article, posting or e-mail.This is your opportunity to let people know who you are and todirect them to your business.Now you may already include your url at the end of yourcorrespondence.
That's great, but is that enough? Not quite.Of course it's great to have your url so that anyone who'sinterested in what you're saying can immediately check out yourbusiness site, but wouldn't they be more likely to click if youincluded a short description of what you do? For example, ratherthan closing an e-mail or posting withManny Jacksonhttp://rockoutandrollover.comtry something a little more descriptive and catchy, likeManny JacksonCheck out Manny's hot music publishing tips athttp://rockoutandrollover.com,or one step further,Manny JacksonManny can answer all your questions about music publishing. E-mail him at
[email protected], or check out his website:http://www.rockoutandrollover.comThat little extra bit could be the difference between a trickleof new business and a flood.It's not enough to just give an address, you've got to givepeople a reason to click.
You've got to spark an interest inwhat you do. By creating a short, catchy and descriptive sigfile, you can really set yourself ahead of the pack.
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