As a worker in the domain ... I was ... by the ... between this yearand last in the Super Bowl. No, I didn't ... care about the teams ... but Iam an avid watcher of th As a worker in the domain industry, I was surprised by the difference between this yearand last in the Super Bowl. No, I didn't necessarily care about the teams involved, but Iam an avid watcher of the commercials every year, and took note of the fact that itseemed about half of the ads one year ago were for .com companies. This year, therewere very few by comparison Traffic. The Internet game is all about traffic. It's a simple equation- visitors = $$.Whether they are buying your products or driving up your ad revenues, visitors to yourwebsite are the key to your success. There are, of course, many ways to increasetraffic to your site. It would appear, though, that spending more than a million bucks ona 30-second commercial is not a cost-effective method, as many of those companiesin the 2000 Super Bowl discovered.One method that is cost-effective is not effectively utilized by many webmasters. Mostwebmasters I know have just one domain name for their site. As a simple rule, though,the more ways there are to find you, the more you will be found. Your company name, obviously, is a great place to start. I, like many othercontemporary websurfers, am a "web-guesser". If I'm looking for The Widget Company,Inc., I'll type in "widgetcompany.com" and get their website more often than not. If thewebmaster for The Widget Company is smart, though, he'll also have"thewidgetcompany.com", "widgetcompanyinc.com" and "thewidgetcompanyinc.com"pointing to the same site. Real-life example- Coca-Cola. Their official website iscoke.com. They also own, however, cocacola.com, coca-cola.com,coca-colacompany.com and thecoca-colacompany.com, along with a whole host ofothers.One offshoot of the company name is variants. Have you ever lamented the state ofeducation in America today? What would happen if someone typed in"wiGDetcompany.com"? Misspellings of your domain count just the same as thecorrect one. Poor spellers, after all, need your services as much as the good ones do.If you're in doubt, find some people that don't already know your company's name. Tellthem the name, and then have them write it out on paper. You might be surprised atthe creative variations of your name they'll come up with. Reserve those "mistake"names- they'll count as hits, too. Real-life example- Hewlett-Packard. Not the easiestname to spell, right? Their official website at hp.com can also be reached byhewlettpackard.com, hewlittpackard.com, hewlitpackard.com and other assortedmisspellings.OK, you make widgets. You should have "widgets.com". If you make red widgets, youshould also own "redwidgets.com". If you make small widgets, you should get"smallwidgets.com" and so on. You spend your time marketing these product names,you should expect that someone would remember it and go looking for it online.Real-life example- Procter & Gamble. P&G owns around 200 domains, includingpampers.com, pringles.com, tide.com, clearasil.com, folgers.com and many, manymore.Having these domains gives you a competitive advantage. You can get more traffic justfrom these simple tricks. I've seen webmasters spend a lot of money on advertising,hiring search-engine submission specialists and the like. Now that the cost of domainshas dropped more than 50% in the past year (less than $15.00 at the company Iconsult for), it's actually one of the more affordable things you can do to get theeyeballs to your site. Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
The companies use these boxes for various purposes depending upon their type. The most commonly used varieties of boxes are cardboard boxes, corrugated boxes, and kraft boxes. Cardstock Boxes The c... The companies use these boxes for various purposes depending upon their type. The most commonly used varieties of boxes...
Austin Haidinyak is an industrial designer in the outdoor and travel industries. Along with his wife, a 3-year old son, and a Shiba Inu named Maggie, he loves to get outdoors and travel as often as possible. Off-road and overland travel by vehicle not only allows Haidinyak to get out...
Custom printed boxes instantly put your business brand in front of your buyer and put your business in their mind. Rather than packaging your items in a traditional shipping box, have your packaging box stand out and have a professional outlook by printing your logo, business name, tagline, website, or...
We live in an era of sedentary lifestyle, unforeseen pandemics and prolonged lockdowns. A global pandemic like coronavirus has completely changed everyone’s perspective about health. It isn’t related to just taking care of yourself physically but mentally and emotionally as well. It is about maintaining a healthy lifestyle that takes...
Asthma is a chronic respiratory disease which has affected millions of people across the globe. It can be triggered by the smallest amount of pollen in the air. An asthma attack can happen anywhere and at any time. If you have had an asthma attack, following these few steps can...
There is no doubt in the fact that the main purpose of all packaging boxes is to protect the product. When it comes to the product, then it can be of different types. These can have different weights, such as heavy, moderate weight, or light ones. Similarly, the shape and...
Though the world is progressing rapidly, there are some thoughts and beliefs that still need to undergo changes. In India especially, marriages is mainly decided by the elders of the family and the boy and girl hardly have a say black magic spells and love back specialist black magic specialist...
Here, you will learn many things about the effect and benefits of sibling relationships and how to deal with a toxic sibling. In the 1990s, various mental health specialists motivated to study sibling relationships. Many of them have affirmed that sibling’s relationships have a big influence on our mental and...
Search topic
Why are Siblings important childrens health
Here, you will learn many things about the effect and benefits of sibling relationships and how to deal with a toxic sibling. In the 1990s, various mental health specialists motivated to study sibling relationships. Many of them have affirmed that sibling’s relationships have a big influence on our mental and...