Many printers, frustrated with minimal revenue gains, look to mailing services to drive incremental profits. Adding mailing services can offer synergy with existing printing services, with minimal investment and a fast learning curve. Are You Ready? Recent surveys indicate 65 percent of everything printed is eventually mailed. If your printing jobs follow this pattern, you could be ready to incorporate mailing services into your business. Step one is to review your mailing-service plans with key customers, whose buy-in is critical to your success. These discussions will provide a better understanding of what it will take to get the job done, which in turn can strongly influence initial software and equipment priorities. Likely components may include a workstation (minimally, a powerful desktop PC equipped with USPS-approved presorting software); an inkjet addressing machine; work tables for staging; a strapper, tabber, postage meter and scale; plus a conveyor, inserter, and assorted supplies. Naturally, youll need additional floor space to accommodate this equipment; most mailroom floor plans suggest a minimum requirement of 400 square feet. Investment Costs and ROI Speed, volume, and mailing class all significantly influence initial cost outlays. An occasional mailer handling postcards with small runs, for instance can probably get started with little more than $15,000 in startup expenses; larger-scale operations may require a substantially greater initial investment. Dont let the price tags scare you away: with an expected average revenue of $.07 per piece mailed, a $15,000 investment would take roughly 215,000 pieces of mail to break even. And depending on the nature of your planned mailing services, you could even repurpose existing equipment or buy refurbished hardware resources until youre on your feet. As you shop for mailing solutions, youll notice the cliché You get what you pay for applies far more to hardware purchases than to software, where big performance can come in remarkably cost-effective packages. How can you tell what software is right for you? Start with basic USPS qualifications: The USPS: Intimidating, but Manageable Dont let postal rules frighten you away from potential new revenues! Requirements set by the United States Postal Service for mailings are undeniably complex, but resources are everywhere that can help you stay compliant, productive and profitable in your new venture. First, trust your mailing software: those CASS and PAVE certifications prove its been programmed to follow ever-changing postal details. Also, many software developers offer free technical assistance; some even train their support staff in mailing details as well as the software itself. The right provider will be happy to hold your hand until you are comfortable with their product. Instead of trying to achieve mailing expert status overnight, pace yourself by becoming well versed in regulations that apply directly to the mailing needs of your key customers. The USPS posts the latest regulation changes in the Domestic Mail Manual (find it at pe.usps.gov/text/dmm300/dmm300_landing.htm), and plenty of other free publications are available to walk you through essential postal rules. Safety in Numbers: Professional Mailing Resources Try to develop a working relationship with your local Post Office not just meeting the local Postmaster, but getting face-to-face with the personnel who receive and handle your mailpieces. Many new-to-mail printers join their local Postal Customer Councils, which offer forums to discuss general mailing issues among postal representatives and mailers at all levels of expertise. Your most significant organizational ally might turn out to be the Mailing & Fulfillment Service Association, the national trade group that serves as the voice of mailers. (For details, visit www.mfsanet.org.) Choosing Mailing Software What qualities should you look for in a software solution? Consider these factors: Marketing Mailing Services Many printers stumble into mailing services; some subcontract direct mail jobs, only eventually realizing the benefit of bringing jobs in-house; still others buy, or merge with, existing mail houses. Here are some strategies for building mailing services into your business: Whats In It For You? Once youve answered the questions and checked off the to-do points described above, youll find mailing to be a rewarding addition to your printing-services business. Its hard to imagine a better way of exposing such a sizable chunk of your existing business to incremental revenues. Whats more, printer-mailers often claim that incorporating mailing services even helps build their printing business. Customers enjoy the convenience and economy of a one-stop print-and-mail house and theyll have you to thank. Good luck, and good mailing. Source: Free Articles from ArticlesFactory.com .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
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Why its Important to Manage Your Holiday Calendars?
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The right pair of silver shoes can turn the ordinary dress into something that people will notice. Shopping online allows one to browse through entire lines of shoes from the comfort of your home. Womens silver shoes are probably the one pair that many wish to have but few actually...
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Womens Silver Shoes Can Be Found At A Bargain
The right pair of silver shoes can turn the ordinary dress into something that people will notice. Shopping online allows one to browse through entire lines of shoes from the comfort of your home. Womens silver shoes are probably the one pair that many wish to have but few actually...