Transform your Home Page to Pull Sales with Passion Copywriting

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your Home Page to Pull Sales ... ...
Cullins c 2003 All Rights ... you are like many ...
you know your subject, youare an expert in your field. You are Transform your Home Page to Pull Sales withPassion CopywritingJudy Cullins c 2003 All Rights Reserved.If you are like many professionals, you know your subject, youare an expert in your field.
You are even passionate about it!What you may not know is how to tell people about your servicesand products to get them to buy.Your home page needs passion. You have only 10 seconds orso to impress your visitor.
Make sure you don't have longparagraphs of bio or description of your mission, service, orbook. Visitors, who really are potential clients or customers,want to know what's in it for them.
Make every word count.Place the most important messages in the top half of your Webhome page."How to Transform your Home Page to Pull Sales With PassionCopywriting"1. Prepare a list of benefits for each product or service.
Some ofthe top benefits are making money, saving money, creating lovingrelationships, saving time, disappointment--anything that solvesthe person's particular problem. Be sure to survey your friendsand associates, ask them to vote on which phrases compel themto buy.
Ask them to add words or phrases that would convincethem. Benefits sell.2.
Prepare a list of features. These describe your products andservices.
They are the parts of your book such as charts, tipsand how-to's. These are the ways you can help your clientssuch as phone coaching or teleclasses.Choose the best five benefits and features.
Combine them.For example: "Seven Ways/Steps to Quadruple your OnlineSales Within Four Months." The ways or steps are the feature,the specific benefit is "quadruple sales within four months."2.. Include a benefit-driven headline for each product or service.Remember, your visitors are thinking, "So, what? Why should Ibuy this?" They are easily distracted, so you need to grab themby the collar with your headline.
Your dazzling headline caninclude a specific benefit, can ask a question, or make anoutrageous claim you can prove. Remember to speak to youraudience's problem or challenge and give them a reason to buy.Sample headlines: "Imagine Yourself a Published Author in JustOne Month!" or "Enjoy Leap Out of Bed Energy" or "MakeDecisions with Confidence and Ease."If you have a product you want to sell, place that headline at thevery top--even above your opening question or statement.You can even use a testimonial as your headline.
The wholephrase can be the link to your product.Include another headline for your service. If it's coaching orconsulting try something like this, "Let the Book Coach MakeYour Book Dream a Reality," or "Pull Ongoing, Lifetime Profits byMarketing Your Products with Online Promotion."If you want to boost subscribers to your ezine, first give it acatchy name.
Then put a short testimonial from an expert in thefield near the place to subscribe. Another proven technique is toinclude an offer of a free report with each subscription.
Potentialcustomers come to your site for free information, not to buy yourproduct. Be patient with this process because after your visitorsknow and trust you, they are be likely to buy.Be sure to add a notice: "Please bookmark this site, we uploadnew material every two weeks." Or, "If you like this Web site,send this page to a friend or associate." Of course, have your Web master include the correct links.3.
Include a short piece about yourself--maybe three or fourlines. Web visitors don't care about you.
They want to know whatyou can do for them. 4.
Include 3-5 questions you think your potential buyer has andthat you have the answers for. Offer a link to your service page.Wondering what these benefit statements (links) connect to?Your award-winning, "what's in it for me" sales letter of course,but that's another article.Think passion and benefits when you revise your Web homepage.
Make sure it's fast loading and easy to read. Get feedbackfrom others to make sure your Web home page gives what yourpotential customers want.
Article Tags: Home Page, Pull Sales, Make Sure Source: Free Articles from ArticlesFactory.com .