The Top 7 Rules of Power Copywriting!

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Here are the top ...
and tricks that today's best ... ...
them well, remember them always and use them often!1) ... ...
... The biggest ...
between good c Here are the top techniques and tricks that today's best copywriters use.Learn them well, remember them always and use them often!1) Research, Research, Research. The biggest difference between good copywriters and great copywritersis research.
Before you start writing your copy, do the work. Research theproduct or service.
Research your (or your clients) product or service. Moreimportantly though, research and study as many of the competitors as you canfind for which realistic time allows.
Gather as much data on you product (orservice) and your market as possible. After researching the gatheredmaterial, ask questions.
As you study the material, write down the questionsyou will need answered. Believe me, the more you research, the morequestions you will have.
Ask those questions that you have not yet answeredin your mind, about your own product or service, or a clients product orservice. There is no such thing as a dumb question.2) Use Adjectives and Adverbs.
If you are a writer or have ever studied writing, I'm sure that yourinstructors burned into your mind, the fact that you need to minimize theuse of adjectives and adverbs. Well, I'm here to tell you that they arewrong...well at least in the copywriting arena that is.
You don't offer aservice; you offer a Quick, Reliable Service. You don't offer a program; youoffer a New, Comprehensive Program Package.
Get my drift writer? Even thebest of writers have blocks. Do yourself a favor.
Always have available onyour desk, kitchen table or wherever you work, a good dictionary and thebest Thesaurus you can find. If you don't have those available (or even ifyou do), here are the best Dictionary & Thesaurus sites on the web.
Doyourself a favor use them!OneLook Dictionaries Dictionary.com WWWebster Dictionary Thesaurus.com 3) Use Laser-Like Alignment. The most successful copywriters know that they must keep theircopywriting aligned with the market niche.
Don't generalize your ad copy.When writing copy, imagine your message as a laser beam. Do you want atight, focused and powerful beam, or a wider, less concentrated and weakermessage? Every business has a niche market, and with all marketingfunctions, your ad copy should be aligned with that niche.
The moral of thestory; don't try to please everybody!4) One Testimonial is Worth a Thousand Words. If you want more ad-punching power in your ad copy try usingwell-written testimonials.
I know many copywriters may be lacking a littlein using this technique. Many others will only use them when they are handedto them on a silver platter.
Don't wait for one to fall out of the sky, askfor them. Don't attempt fabricating them or asking customers to fabricatethem.
Make it clear when asking that you want it to come from the heart,good or bad. No rule says you need to use the bad ones.
Don't underestimatethe power of a happy client. Nothing you can write will be as genuinelysincere as the praise of the satisfied customer.5) Tell Them What You Do, not how you do it! In your ad copy, add useful and interesting information.
This rule istoo often forgotten by even by the best of copywriters. Don't make themistake of thinking your customer wants to know how you do it.
What theyreally want to know about is the end result. So you tell them what you doand what they get.
Don't get too technical! You can throw in a few facts orstatistics that will convince your prospective buyers that you know what themarket has to offer and that you have the best in your group. Whether it isin price, quantity or quality, feel free to give them some numbers!6) Use Time Frames Whenever it is possible initiate a time frame.
This falls into two basiccategories: the Product and the Pitch. The Product: Whenever you are offering a solution to a problem, tellthem how long the solution will take.
Which example would catch yourinterest the most? "Clear your Credit" or "Clear your Credit in Only 6Months". Note the word "only".
If you're using time factors, make it appearthat your time frame is small in respect to the rest of the market. The Pitch: One of the best motivators in ad copy is the time frame orbetter put the "Time Limit".
Let your prospect know that they have a limitedamount of time to respond to your offer. You want to create a sense ofurgency.
They must act now or it will be too late! Remember to inject thereason for the urgency. This gives your time limit an air of legitimacy.7) NO RISK! Put your prospect at ease.
Clearly emphasize guarantees, no obligationinquiries and customer service. These are all-important subjects that shouldbe included in any good ad copy.
Guarantees: Simple. The bigger and longer, the better.
No Obligation Inquiries: Many consumers are wary of being harassed bysalespeople. Put their mind at ease.
Let them know that they won't have tofight off salesperson after salesperson. Customer Service: Many consumers prefer the icing to the cake.
They wantto be catered to no matter what the cost. If you can offer great servicewith low cost, you may have the winner you're looking for.Wrapping It Up.Congratulations! If you are the average small/home business owner you arenow 100% more informed than you were ten minutes ago.
Of course this onearticle is not going to make you a professional copywriter. But, if you're asmall business owner like myself, you need to rely on your own skills foralmost every aspect of your business and marketing efforts.Thanks for reading!"Wild Bill" Article Tags: Time Frame Source: Free Articles from ArticlesFactory.com .