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The Success Behind My Short-lived Resume Writing Service

Here's a story of the days I used to run a resume writing service around my school campus, and some of the marketing and copywriting lessons you can learn from it.
Before I got into copywriting, I actually ran a resume and cover letter writing service for roughly one month on my school campus. Because I interned at the nonprofit organization and worked closely with the Executive Director, who has a lot of experience with resume critiques, I picked up a lot of his tips and tricks.
And I thought, “Why not put them to good use?” So I spent a day writing up the ad, printed them, and posted them on every bulletin board I found. Long story short.
In one month, the ad pulled in two to three leads per week, and I ended up working with three of those students. One of them who kept me updated, was offered a marketing internship position all the way in Argentina.
That was pretty exciting to hear. Now am I happy with the results? For my first little freelance service and the fact that it only lasted one month, I’d say yes.
I think it was pretty successful. And for two reasons: Number one.
College students always worry about finding internships and jobs which means they want their resumes to look great. So there’s a never-ending market demand for this service.
Two. I adopted one of the email frameworks I teach in How to Become an Email Titan when I wrote the ad, which probably made it a bit more effective? I’m not exactly too sure, but one can hope.
Source: Free Articles from ArticlesFactory.com But if it works for a print ad, then it’ll definitely work when you sell your own products and services with emails too, especially when you incorporate the other strategies and tips I teach throughout the book. To read about them, click the link down below.
https://EllisenWang.com/email-titan-sample.

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