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The "Not-So-Secret" Formula For Good Sales Letters.

Do you know the formula for writing a good sales ...
are three steps to creating a powerful and ... letter for your ...
the ... the content of the sales letter is th Do you know the formula for writing a good sales letter?There are three steps to creating a powerful and effectivesales letter for your business.For the Marketer, the content of the sales letter is the"Good News" associated with the product or service that isbeing sold.
The marketer wants his or her audience to seethe Benefits of acting upon or responding to the salesletter's invitation to buy.The focus of the entire letter is the potential Benefit ofthe message for the audience. As a Marketer, I can write allabout the features of a particular product, but if I don'tcommunicate how the person can benefit, then I am wastingtheir time and my effort.So what is this three step formula?Let's begin with the focus of communicating Benefits.
Withthat in mind we move toward...1. The Headline - What is the Core Benefit?In this fast-paced world, people seldom have the time tofocus on every advertisement and sales letter that crossestheir path.
This is especially true for those of us on theInternet who have been conditioned for almost instantgratification. If your web page or email letter does notimmediately capture their attention and entice them to lookfurther - then the sale will never be made.In your headline you need to tell them What You Are Going ToSAY about how the product will benefit their needs.
You'veprobably got less than 30 seconds to make folks want to readthe rest of your letter - else they will delete your emailor click to another page.If your web page or sales letter does not immediately GrabTheir Attention, then they will be gone within 30 secondsand you will probably never get them back.Make sure that your marketing pieces begin with a BenefitRich headline that tells the reader how they will benefit ifthey read your letter and act upon its invitation. Tell themimmediately what you have that will benefit them, or thesale will be lost.2.
The Body - How is this going to benefit me?With the headline you told them what the core benefit was.Now you need to tell them how this will happen and expand onhow that will benefit the people visiting your site.You need to describe the features and benefits of yourproduct. When they get done reading your letter they willknow......
exactly what they will get if they respond to the letter... the specific features of your product with theirbenefits...
testimonials of how others have benefited3. The Call To Action - How to you get them to take action?You've got their attention.You've told them about the benefits of the product.Now it is time to recap those benefits in such a fashionthat you prompt your audience toward a specific action.What do I mean by "specific action"?The conclusion of a sales letter should recap the benefitsand then tell them Exactly what they need to do to get whatyou are offering.
Too many otherwise Great sales lettersfail because they leave prospects and customers hanging,trying to figure out how to get what the seller is offering.If they need to click a certain link and complete an orderform, then say: Click Here Now and complete the order form.If they need to call a phone number and place an order, givethem that number and the hours that somebody will beavailable to take the call.Make it easy for them to acquire the benefits that you'reoffering - or they won't.Probably the most important part of your sales letter is...You!Sign your name. People do not like anonymity.
They Want toKnow who they are dealing with.To communicate the benefits you want your audience toenjoy...... Grab their attention with your headline...
Tell them how your product will benefit them... Be specific on the course of action and Sign Your Name Article Tags: Good Sales, Sales Letter, Tell Them Source: Free Articles from ArticlesFactory.com .