Every ... direct mail expert has one. Same with the online experts who ... pull in the big ... is it? The infamous 'swipe ... you started ... so often, you're fa Every successful direct mail expert has one. Same with the online experts who continually pull in the big numbers.What is it? The infamous 'swipe file.'Have you started yours?Every so often, you're faced with a blank computer screen and a deadline - your ezine is due, your sales letter needs to be posted, your ad needs to be submitted.And your mental batteries are completely dead. You're suffering from total and complete writers block. But the clock keeps ticking.This is when you turn to your trusty 'swipe' file for inspiration. For a killer headline idea or theme. For a power word or two.Now, I'm not saying steal someone else'swork, word for word. That's plagiarism,and can get you in a lot of hot water. What you use a swipe file for is inspiration - the catalyst to help jump start your brain.In the offline world, for those in the know, 'junk' mail is really treasure in disguise. You receive free, every day, new ideas for future pitches. Look through and pull out the offers, the headlines, the pieces that really catch your eye, engage your emotions and make you want to buy.Then file them away for that mental rainy day.Dan Kennedy, I understand, has rows of file cabinets full of these treasures, just waiting to be used.The online world has the equivalent in spam. Yes, a silver lining for spam! As with junk mail, look at the headlines, look at the offers. Save the ones you feel most powerful.I have files called 'solo ads,' 'great headlines,' 'new product pitches,' 'pitches for affiliate programs' ... you get the idea.A Word About Headline Inspiration...Your headline swipe file is worth its weight in gold. Start building this resource immediately if you've not already done so. The headline is the key to unlocking an email, and some could argue it is the most important part of your offer.The key is to take a headline from your file and adapt it to your product. When you're drawing a blank, how easy would it be to adapt the following?38 Fun And Easy Ways to Earn $500 Next Weekend7 Steps To Freedom26 Days That Have Changed Thousands Of LivesAn Amazing Business You Can Carry In Your PocketAre You An Educated Failure?Banking Secrets That Banks Don't Want PublishedCalifornia Lawyer Discovers How To Make Money At Home With The Help Of The U.S. GovernmentDo you think you could take these, and plug your product or service in, and get a huge head start? For example, if you were selling vitamins you could adapt the second sample from the bottom: Health Secrets That Drug Companies Don't Want PublishedDo you have a weight loss product or exercise tape series? Use the first one: 38 Fun and Easy Ways To Lose 2-4 Pounds By Next WeekendSee the process?Aside from your swipe file, you should also build a list of power words. Words like: free, sell, instant, successful, little known, system, select, explode, unlimited.Use these words to create a sense of urgency and curiosity.I've an expanded list posted on the Ideal Marketing Corporation web site, if you want more ideas. Click here to view:http://www.idealmarketingcorp.com/powerwords.htmlCreating a killer headline, copy and power word swipe file should be an ongoing process. Keep building yours, as you never know when you'll need that next bit of inspiration. Article Tags: Swipe File Source: Free Articles from ArticlesFactory.com .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
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At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
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Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
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Nasty Gal - We exist for the “girl in progress”.
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...