Having Difficulty Writing A Compelling Offer? Click On A TV Infomercial!
Yes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TVinfomercials!Now, just give me a... Yes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TVinfomercials!Now, just give me a second here.Remember when you first started learning how to write copy? Whether for a classified ad or a sales letter, it was drummed in that it had to be a 'compelling offer,' heavy on benefits, not features. But, telling the difference between benefits and features, plus putting together the offer in a convincing way, was a bit tough.Then, late one night, I stumbled (clicked?) onto a secret treasure trove of ideas, that I've continued to use to this day.If you want to hear benefit-laden offers presented in a emotional and compelling manner, just watch the infomercials!Note how they effectively use the following (think you could incorporate any of these in your offers?):*Testimonials. The participants describe the products used on a very emotional level. Because they took a chance and ordered, their complexions are now clearer, waistbands looser, their meat grills easier (and with less fat)...By positioning the testimonials in such a way that the audience identifies with them makes the 'what's in it for me' come across in a very clear and compelling way.*The Concept of Value. A full-size product comes with a free 'travel size.' The order comes complete with bonus audio tapes and 'quick start' videos. Or you get a lovely bathrobe along with the leg waxing kit. *Proof. An extension of the testimonial, benefits are often presented visually. Before/after pictures are shown for a weightloss product or acne treatment. Live makeup demonstrations show how beauty can be yours, instantly. Copies of cancelled checks are displayed for houses purchased using a real estate system.*Urgency. The products can only be ordered by 800 number, available only during the show. Or there is only a limited amount of product available. A counter is shown onscreen, rapidly clicking down towards zero. It's a clear message: if you don't buy now, you miss out!*Ironclad guarantee. Infomercials always include a 30-day trial period. And the chance to keep part of the offer 'as their gift' if they decide to return the product. It's presented as a no risk, win-win situation. Always.*The Upsell. When you call to order, the operator's script always includes an upsell. Offering vitamins to go along with the fitness equipment. Or complimentary magazine subscriptions. They capitalize on the customer's mood to buy.So, if the thought of how to write a compelling offer is keeping you up at night, do yourself a favor, and just hit your TV's power button.Anthony Robbins, Carlton Sheets, VanessaL. Williams, Ron Popeil, George Foreman, Susan Powter, Victoria Principal, et al, I salute you! Article Tags: Compelling Offer Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Make in India marketing campaign released via Prime Minister Narendra Modi in September 2014. It is an initiative to make India’s name on the top business investors list all over the globe. It is a large opportunity for all the traders to create their enterprise in any field anywhere inside...
The Swachh Bharat Mission Program is an initiative of the national government and is coordinated with the aid of the MDWS. However, responsibility for its implementation is with the state and rural local governments. The Swachh Bharat Mission Program is an initiative of the national government and is coordinated with...
The government of India introduces many programs to enhance the lifestyles and living requirements of the Indians. Pradhan Mantri Kaushal Vikas Yojna (PMKVY) is one of the Applications the Government of India The government of India introduces many programs to enhance the lifestyles and living requirements of the Indians. Pradhan...
Digital India is an ambitious challenge for the Government of India to digitally empowered inside the area of the era. This task was launched on 1 July 2015 by means of Shri. Narendra Modi. Digital India is an ambitious challenge for the Government of India to digitally empowered inside the...
DigiLocker gives a committed private storage space, linked to each resident’s Aadhaar number. DigiLocker may be used to soundly save e-files as well as keep Uniform Resource Identifier (URI) hyperlink of e-files issued by using diverse company departments. The e-Sign facility provided as a part of the DigiLocker machine can...
Liberals Latest Politics news are checking out regulations in which drive tech giants like Facebook and Google to share promotion dollars with community media to Restrict the spread of coronavirus. ‘It was so thick’: B.C. girl’s huge spider Image horrifies, but professionals say to not fear 4075 Read One of...
The interim price range has introduced much good news for the loads and for folkss who belong to the weaker sections of the society along with folks that really want welfare schemes. One such welfare scheme commenced through the contemporary government is Atal Pension Yojana. Atal Pension Yojana is top-notch...
In current scenario ,US -China relations have become worse than even before.This article is analysis of trade sanctions between US -China,Covid -19 effect on US and upcoming presidential election in US. The Trump administration and the Chinese government are going head to head over the Coronavirus. Xi Jinping and Donald...
Hunter S. Thompson made a life's work from pursuing the American dream. Read on as we explore a handful of his greatest adventures. From politics to literature, to getting lost in the wilds of Las Vegas, nobody has used their allotted time on the planet quite like Hunter S. Thompson. ...
The Standard of living is the level of material goods, wealth, necessities, and comfort available to a particular socioeconomic group, mostly a nation. It includes factors like poverty rate, income, employment availability, and quality, Gross Domestic Product, political and economic stability, national economic growth, house affordability and quality, the expectancy...
Search topic
Standard of Living Essay
The Standard of living is the level of material goods, wealth, necessities, and comfort available to a particular socioeconomic group, mostly a nation. It includes factors like poverty rate, income, employment availability, and quality, Gross Domestic Product, political and economic stability, national economic growth, house affordability and quality, the expectancy...