Great Canadian Copywriters: Michel Fortin

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Michel Fortin is arguably Canada's greatest-ever direct-response copywriter.
He once penned a sales letter that brought in $1 in just one day. But life hasn't always been easy for the gifted Internet marketer.
Michel Fortin has established himself as a legend among copywriters and is arguably Canada's greatest ever copywriter. It was Fortin who penned the long-copy sales letter that made over $1m in a single day.
Fortin has been a direct-response copywriter for around 20 years and he knows all the tricks to take response to eye-watering levels and show struggling businesses a forever-flowing fountain of funds. In recent years, he's helped sell over $100m of products and services for all sorts of clients across just about every sector.
After that million-dollar sales letter, Fortin was at it again just weeks later, hammering out another letter for a completely unrelated industry that again generated more than one million dollars - albeit over three weeks this time. It's a feat he's replicated many times over the years.
It's been a long road for Canada's king of copywriting. Like many driven people, he had a tough start in life.
He was born with a slight disability. To make matters worse, his father was an alcoholic who abused him and constantly called him a failure.
With all this going on, Michel's childhood was a withdrawn one. He spent lots of time avoiding both his father and the world and fighting a fear of rejection.
His father is now hospitalised and being treated for his alcoholism-related mental illness. Whilst a young man, Fortin was inspired by a quote from US poet and essayist Ralph Waldo Emerson - 'Do what you fear and the death of that fear is certain'.
Perhaps that's why he chose sales - a career in which rejection is part and parcel of the profession. Although he faced his fears in the gutsiest way possible, by working strictly on commission, it failed to work out for Fortin, and he had filed for bankruptcy twice by the age of 21.
But Michel knew that he could write persuasively, so he began penning compelling ads and sales letters to bring in qualified leads. He had discovered that a pull, rather than a push, strategy, often wins the day.
Writing those simple letters was to be his way into the world of copywriting and the beginning of his fortune. Within a year of being declared bankrupt, he was the leading salesman for a top Canadian company, winning sales contests and awards.
In a few short years, he brought in millions in sales for clients all over the world, including Canada, Australia and China. Today, Michel Fortin combines his status as the number one copywriter Canada has ever produced with public speaking and copywriting consultancy.
Delegates at his conferences pay up to $5000 to hear him speak. It's the ultimate turnaround, as the bankrupt boy has become the man fellow copywriting pros admire and the world's biggest firms turn to for words that sell, sell and sell again.
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