Will Amazon Leave Affiliates DEAD?

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Today I have a little story for ...
my daily Internet ... a ...
buddy ofmine pointed me in the ... of a new press release thatwas ...
on CNET on February 25th 2000.I wa Today I have a little story for you.During my daily Internet escapades, a marketing buddy ofmine pointed me in the direction of a new press release thatwas announced on CNET on February 25th 2000.I was so shocked when I read the release, that my mindwandered off in countless directions, trying to grasp thedevastating effect that this could bring to the world ofe-commerce. "No, surely not" I said to myself.I quickly realized that the press release I just readcould entail me losing over HALF of my monthly revenue.It's true.DEATH TO SOME AFFILIATE PROGRAMS could soon be the reality.(Well, at least the existing technologies that are used)Amazon.com, the leading Internet bookstore and e-commercegiant, applied for a patent to cover it's affiliate programtechnologies on June 27th 1997.It seems as though Amazon.com got there first before anyone, and started off the affiliate craze.
Unfortunately,they realized that their competitors would also employ similaraffiliate tactics to increase sales. So they applied for apatent governing exclusive copyrights to the technology thatcontrols and operates the affiliate software.If enforced, it would mean that some companies would either haveto apply for a license to continue using their affiliate programs,or would have to cease using them as a marketing method.The bad news is they received their patent on Tuesday.The big question now is "Will Amazon Enforce It?".Only time will give the answer.
But if they do, this couldmean a big, BIG change in the e-commerce world.SO WHAT DOES THIS MEAN TO YOU?As an Internet marketer, you may have to change the way yourown affiliate program operates. You may find that the affiliateprograms you're involved in now cease to operate, or areforced to change in the way that they work.Or, maybe nothing will happen.But the point is, will you be ready for the change if itDOES happen? How will your business cope? How will youcover for the lost revenue if your affiliate program stops?The important message that lies beneath all this doesn'tjust stop at affiliate programs.
It's about innovating forthe future to cope with new drastic changes. Can you cope?We're living in exciting times.
The Internet is developingall around us, and the rules of e-commerce are beingrewritten every day. What worked and applied yesterdaymay be irrelevant or outdated tomorrow.The people who will truly succeed are the ones that cancope with these sudden changes, and inspire new marketingmethods and techniques to keep their business booming.Be ready for change.
Not just for affiliate programs, butfor anything in life. Expect change, and become so flexiblethat you can adapt to these changes effectively.After all, life is full of changes, and the successful personcan accept this and move on.
Are you this type of person?When change comes (in whatever form), will YOU be ready?Until next time... Article Tags: Affiliate Programs Source: Free Articles from ArticlesFactory.com.