What is Your Website's Most Wanted Response?

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You spend time and money ...
your website; but what do youwant to achieve (apart from more page views)? Is it more sales ofBlue Widgets? Is it more ... on your mailing list? To beexact, You spend time and money promoting your website; but what do youwant to achieve (apart from more page views)? Is it more sales ofBlue Widgets? Is it more subscribers on your mailing list? To beexact, what is your site's Most Wanted Response?I ask this question because in the excitement of creating yourvery own website, it is easy to forget (or not even consider) themain purpose of your site! Alas, I talk from experience!In late 1999 I created Shop Tour UK (http://www.shoptour.co.uk):"a unique way to surf secure UK shopping sites." (Well, that'swhat I thought, anyway! :-) ) The site started out life as a hobbysite - no problems there! - but quickly started to take hours andhours of updating each day.
(With no clear, measurable objectivesit's very easy to continually change and 'improve' a site!)Shop Tour UK wasn't making any money, either - well, it was ahobby site! So I decided to redesign the site, join lots ofaffiliate programs, find the best affiliate programs, and focusthe site on promoting those programs!--- sidebar ---Affiliate marketing really does provide a great opportunity forALL site owners to make extra income. But choose your affiliateprograms wisely; otherwise, you'll still be working hard but forvery little reward.
To learn more about the pros and cons ofaffiliate marketing, visit http://www.associateprograms.com--- sidebar ---Yes! It took months to sign-up to affiliate programs and seek outthe best of them. Yes! It took a couple of site redesigns.
Andyes! It is better to have clear, and measurable objectives rightfrom the start! (That is, to know your site's Most Wanted Response!)But hey! Now I spend much less time updating my site (because Ionly concentrate on promoting the most profitable aspects of it),AND it is now starting to earn money!So how does this affect you? - Well, does your site sell goods? Then which goods in particular do you most want to sell? Or which goods are easiest to sell, easiest to convert a visitor into a customer (allowing you to follow-up)? - Does your site offer content, supported by affiliate programs (like my own site)? Then which affiliate programs are most relevant to your site? Which offer the best rates of commission, with the best chance of a sale? - Does your site simply operate a newsletter? Then do you make it easy for people to subscribe, from *any* page on your website? And do you sell the benefits of your free newsletter, make people WANT to subscribe?Dr Ken Evoy introduced the Most Wanted Response (MWR) in his 'net-selling bible' Make Your Site Sell. It's probably the mostimportant lesson in all of Make Your Site Sell.
In essence, theMWR is what you most want your visitor to do after reviewing yourcontent. And it should always: * be reasonable * be measurable * be a good fit * qualify the visitorSome techniques of getting your most wanted response includeusing the word YOU often in sentences, using commands, makingsentences active (rather than passive) and creating powerfulheadlines.These are just a few ways to achieve your site's most wantedresponse (there are more).What's MOST IMPORTANT, however, is that you understand the conceptof a Most Wanted Response for your website, and you set abouttrying to achieve it.
Then, and only then, will all the effort youmake in generating traffic to your website be worth it!Happy promoting!PS My site's most wanted response is *not* what you might thinkit should be. None of the shopping sites listed on Shop TourUK run affiliate programs as good as those I now actively promote! Article Tags: Site's Most Wanted, Most Wanted Response, Most Wanted, Site's Most, Affiliate Programs, Site Sell, Wanted Response Source: Free Articles from ArticlesFactory.com.