5 Questions You MUST Ask Before You Market Your Next Offer
Youve spent a long time and a lot of energy and money mastering your craft and getting your business to where it is today. You know your God-given talents and skills have been gifted to you for a re... Youve spent a long time and a lot of energy and money mastering your craft and getting your business to where it is today. You know your God-given talents and skills have been gifted to you for a reason - and youre eager to live up to the amazing potential you and your business possess. Yet, sometimes its a struggle to know just how to put together products, programs and services your clients will be excited to invest in. And once youve designed your offer, you wonder how to get the message out in the right wayin a way that your audience will respond to. And even when you do everything right with your marketingyou write articles, youre on social media, you publish an Ezine, you offer free reports or teleclasses, you attend networking eventsyoure still not bringing in clients the way you know is possible. Its not that you havent got something valuable to offer. It could be that youre just not asking the right questions before you select, design and offer your services and products. Here are 5 questions you MUST ask yourself the next time youve got an idea for a new program, product or service. 1. Am I so crystal clear on my ideal audience that I speak directly into their experience using language they get? If youre not speaking their language, they cant hear you. Its as simple as that. So you have to take the time to really listen to how your audience talks about their experience. Use vocabulary they relate to. Forget the buzz words and industry terms you speak. Translate what you do into words they can hear. One of the best ways to capture this is in day to day conversation with prospects and clients. Keep a notebook by your phone and after every encounter with a client or prospect, write down the exact phrases they used. This notebook becomes gold when you want to start talking about your new offer. 2. Have I specifically addressed the problem or situation my ideal clients are INVESTED in resolving? In business, an idea is only good if your audience is willing to invest in it. Make sure your product, program or service is directly related to a problem, situation or passion your audience is eager to solve. If they arent invested in resolving it, they wont invest in your program or service no matter how great you or your content is. 3. Do I have a way to engage my ideal audience around this topic? Are you in conversation with your market? Do you blog? Are you visible on social media? Do you write articles or host classes, workshops or teleseminars? All of these are fabulous ways to engage your audience around the issue your audience faces. By engaging them you learn the language they speak, the level of investment they have in the topic, and how they are responding to your approach. This is critical to build a warm list of people eager to join you for a program or buy a product because youve become their go-to person on the subject. And it gives you a real sense of how much impact your idea will have when you launch it. 4. Is there a natural first step my ideal clients can take? It is a big leap to expect someone to come to your site, see what youre about and invest at your highest level of service. For most experts, the highest level of service is one-to-one, and too often this is the primary offer being made. Have an easier first step. A program or product that engages them around the issue theyre invested in resolving, but that allows them to experience you without having to invest in your highest level service. A Signature Program is perfect to use as a natural first step to engage clients, show them the value you bring and introduce them to the next steps they could take with you. Think of using a Signature Program as a way to give new clients a solid foundation for becoming a fabulous long term client. 5. Have I showcased my strengths, expertise and skills so my uniqueness shines through? Lets be honest. There just arent that many original, never-been-thought-of-before ideas out there. To really stand out in a crowded market and be relevant, YOU must shine through. Whats your unique experience, story, skill or twist on the same-ole solutions your market hears every day? Theres no right way to design a successful Signature Program or product, but there definitely is a wrong way. And the wrong way is to model, mimic or force fit yourself into a format that doesnt work for you and your audience. Choose a format that gives you an opportunity to wow people. Leverage what you do best and ditch the rest. Now is the time for you to reposition your business and repackage what you know and can do in a way that honors the time and energy youve invested, gives you a path to make a significant difference in the world and gets you the rewards and recognition you deserve. Source: Free Articles from ArticlesFactory.com Register for your free e-course The 7 Surefire Strategies to Reignite the Fire in Your Belly at www.shawndriscoll.com. Shawn Driscoll helps high achieving executives and entrepreneurs breakthrough to the next level of success. She empowers them with the insights, tools and strategies they need to rise to the challenge of their personal mission so they can experience meaningful success while making a real difference in the world..
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
More than 90% of teenagers use social media and 71% of them have more than one account in these apps. It’s easy to see why social media is popular, but what are the effects or even risks of using social media on the teenager’s brain. A study done at UCLA...
There are truckloads of unconventional habits that you should be participating in. If you wanna know about them, curb your desire to puke and sit tight! Do you secretly indulge in questionable habits? You’d be lying if you said no to this! Come on, we all have our fair share...
Planning to Migrate Microsoft Teams from one tenant to another? Know the alternate processes to tackle all your MS Teams migration worries. Planning an MS Teams migration from one tenant to another? Let us help you out with few alternate processes to tackle all your migration worries. Microsoft Teams: The...
Update Needed to Enjoy the media you need to either update your browser to your modern version or update your Flash plugin. Looking at and expecting specific filler term alternatives will probably be challenging as it's subtle. Pals may be additional prone to note a change in how you converse...
Norman Vincent Peale, author of the book The Power of Positive Thinking once said, “Change your thoughts and you can change your world.” Many of us, when we face challenges in life, aren’t interested in people telling us to “look on the bright side” or to keep a positive attitude....
Psychological problems and the treatment is within you Why isn’t pulling your hair considered a socially acceptable way of dealing with distress while smoking is? The worst case scenarios ... Psychological problems and the treatment is within you Why isn’t pulling your hair considered a socially acceptable way of dealing...
This has led towards the rise of political functions with agendas catering to one or a mix of these teams. Events in India also concentrate on people who find themselves not in favour of other functions and use them as an asset. The president is shifting his messaging within the...
Three boundaries drive a maximum of the low uptake of PMUY refills: Affordability – because of the excessive powerful price of the top off, that's INR 150–250 (USD 2.3–3.8). This value is better than the actual refill rate once misplaced wages and transportation fees are factored in. The inconvenience of...
PM Narendra Modi in 2015 launched Pradhan Mantri Suraksha Bima Yojana (PMSBY) in Kolkata, West Bengal. It is an Accident Insurance Scheme (AIS) supplying demise and incapacity cover as a result of an accident.Insurance isn't a newer concept to India; however, its attain is still tons limited. In spite of...
The Government of India has regularized specific saving schemes for the welfare of citizens. These schemes are added into movement with one common objective- a guide to all individuals. One such scheme is Pradhan Mantri Jan Dhan Yojana introduced by means of the Prime Minister of India on 15 August...
Search topic
Pradhan Mantri Jan Dhan Yojana
The Government of India has regularized specific saving schemes for the welfare of citizens. These schemes are added into movement with one common objective- a guide to all individuals. One such scheme is Pradhan Mantri Jan Dhan Yojana introduced by means of the Prime Minister of India on 15 August...