MAKE YOUR SITE SELL WITH REAL BARGAINS


Everyone loves ...
Shoppers will flock to your site if you canoffer quality branded goods at deep ... Not only that, ...
would be more than eager to share their best buys withfr Everyone loves bargains. Shoppers will flock to your site if you canoffer quality branded goods at deep discounts.
Not only that, theseshoppers would be more than eager to share their best buys withfriends, colleagues and relatives. They may even volunteer to buy onbehalf of those who do not have access to the Internet.Studies have shown that online shoppers are more price-sensitive.A look at the financial statements of listed online retailers revealed anunhealthy trend - cost of sales is much higher than revenue.
In otherwords, most online retailers are resorting to cut throat pricing toincrease sales.While analysts pointed their fingers at new competitive pressurespresented by companies that help buyers compare prices online, Ibelieve consumers are simply not motivated enough to make morepurchases online if stores do not offer their products at below regularretail prices. In the impersonal environment of an electronic store,consumers' inherent desires to seek out good bargains become adominant factor in deciding what and where to buy online.How could you sell quality branded goods at 50% off without losingmoney? Quite simply by securing alternative sources of products.Many manufacturers and wholesalers are flooded with overstockedand surplus goods in their warehouses.
They must liquidate millionsof dollars worth of top quality merchandise at "distressed" pricesevery month to make room for new products.Merchandise can become "distressed" for several reasons:+ Overstocked goods are sold as closeouts.+ New models make previous models obsolete.+ A product line is discontinued.+ Changes made to the product's color or label.+ A large contract order is cancelled.+ A manufacturer is forced to close and must liquidate its goods.+ A manufacturer is forced to liquidate its goods to generate operating capital quickly.+ A manufacturer has limited warehousing space and must move its inventory to make room for new merchandise.+ Refurbished products that are as good as new.+ Product over-runs.Whatever the reasons, "distressed" goods are still quality productsand they carry the full manufacturer's warranties just like the regulargoods.Most of these "distressed" products are bought by wholesale clubsand online discount stores at prices way below manufacturing costs.Although these products are resold at discounted prices, the profitmargins would still be fairly comfortable to turn in good profits with ahigh sales turnover. Online discount stores that adopt this businessmodel includes NASDAQ-listed FragranceNet, DesignerOutlet.com,OutletMall.com, 1bookstreet.com and GotItDirect.com.You do not have to operate in the same scale as these onlinediscount stores.
Neither do you have the warehousing facilities andresources to compete with these established discount stores. Actingas an affiliate of these discount stores will not work either, asshoppers would have gone to the online stores directly on subsequentvisits.The objective of offering bargains to your target audience is to enticethem to visit your site as often as possible.
Its acceptance will openup many other opportunities to sell your key products and services. Aviable approach for small businesses is outlined below.Adopt a highly selective product strategy.----------------------------------------------------------Keep your business simple by staying focus on one product or anarrow range of products that are complementary to what you areoffering at your site.
Treat the business as a form of providingvalue-added service to attract and retain visitors to your site.By focusing on a single supplier, you will have more time to attendto enquiry, process orders, and arrange for delivery of goods toconsumers. Your supplier will also recognize your commitment tohis company and products by giving you a better deal and moreco-operations than he would give to someone who represents manysuppliers.Get your supplier to ship the products directly to consumers.----------------------------------------------------------------------------Operate your business without holding on to any inventory.
You canget your supplier to ship directly to your customers after you havesecured and received payments (ideally) for the orders. There aremany suppliers out there who are willing to drop-ship your ordersanywhere around the world.
You can find them at the following sites:Wholesale Central - http://www.wholesalecentral.comCloseout Central - http://www.closeoutcentral.comSurplus-Closeout Finder - http://www.infomart.net/surplus/Setting up a cost-effective shopping and billing system.----------------------------------------------------------------------------Well, in order to sell products online, you must operate a shoppingcart. It is an electronic platform, which allow users to browse throughproducts; place selected products into a shopping cart; and makepayments online through a secured server.As a small business owner, you should outsource this aspect of theoperations to a third-party billing company to keep operating coststo a minimum.
My preferred choice for this job is Verza. Besidesoffering one of the most competitive rates in the third-party billingindustry, it also provides a wide range of services that will make yourjob easier.+ You can use to sell single items or multiple products.+ Accept checks and major credit cards online.+ Free setup.
System will be operational within 24 hours after submitting your application.+ Anti-fraud screening provided free of charge.+ Free tools provided to help you build your own online store.+ Reseller program supported. Verza will track and process payment of commissions to your affiliates directly.+ Payments made twice a month directly to your bank account.Get more information at http://aloha-city.com/bizlink/verza.htmlYour small discount outlet is now ready.
There is no need to incur anyfixed charges in inventory, shopping cart, secured server and merchantaccount. Let Verza and your supplier take care of the operations whileyou focus your efforts on marketing, promotion and affiliate recruitment.If done properly, you can expect shoppers to flock to your site regularlyin search of the best bargains, provided your target audience isinterested in the specific products that you are offering on sales.You can afford to price them lower than other established discountstores as your cost of operations is relatively lower.
It has the potentialto become a major money-spinner besides fulfilling its role to open upother lucrative business opportunities. Try it! You have nothing muchto lose, but plenty to gain with this business venture.
Article Tags: Discount Stores Source: Free Articles from ArticlesFactory.com .

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