A.I.D.A.


No we're not talking about the Broadway Play, a hotel in Paris,or even the British Comedy Group.
We are talking about a ... step formula which will help you create powerful ...
that ge No we're not talking about the Broadway Play, a hotel in Paris,or even the British Comedy Group. We are talking about a simplefour step formula which will help you create powerful salesefforts that get maximum results.People want to know what benefits they will get by dealing withyou.
Today, in the online arena, we use basically three methodsof contact with potential customers - Ads, such as you mightplace in a Newsletter, Sales Pitches delivered by email, andinformation from your web site. While the approach is certainlydifferent in each, there are four maxims that all must contain,which brings us to the "A" in AIDA.AttentionTo motivate your prospect, you must get their attention quickly.This is where your headline plays an important part.
If that isdull and uninteresting, they will move along to something else.Most businesses buy out of necessity, but most end user consumersusually buy for the convenience. So, depending on your targetmarket, you have to base your sales effort on what they arelooking for, and how you can help them.
You can basically forgetthe outrageous claims that so many make. While you might find asucker or two, most people are simply too smart to fall for that.A question is a good way to rouse their interest.
Try to figureout what their "hot buttons" are, and if they were yours, whatwould get your attention. If you can get them to mentally answerthe question, you have gone a long way to getting theirattention.
This is most important in your ads where space is ata premium.InterestOnce you've got the prospects attention, you must keep theirinterest by showing them two things. They must know that youunderstand their problem and that you have the solution.
Here itpays to restate the problem and then tell them how you can solveit. This is best done on your web site, or in a "long" salesletter that they have asked to receive.
At this juncture, theyare looking for information, and brevity is not to your advantagehere. Try to anticipate their questions, and the more you cananswer in your presentation at this point, the better.This is also where you want to reinforce their trust in you.
Youmust have direct experience in what you are offering, and if youdon't, you are wasting your time. Many people who join affiliateprograms, make the mistake of trying to market something theydon't know anything about.
A short bio and picture on your website stating your experience can be the clincher that will closethe sale.DesireHere is where you tell the prospect why your product or serviceis better than your competition. If it is an affiliate program,why will they be better off dealing with you rather than thethousands of others hawking the same thing? Power words areuseful here.
You have to kindle the flame in their mind that willmake the sale.Testimonials are of great value. But make them real - "Grace C"in Colorado who says great things about you or your product justwon't cut it.
These types of phony testimonials have little, ifany value. You have to have real people who are willing to giveyou a testimonial, and if necessary answer any questions yourprospect might have.
A good way to do this is, for you to writecanned responses that they will send when they get an inquiry.That way, even though they would be supportive, you will be surethey provide the information you wish the prospect to receive.ActionThe close is the most important part of your pitch. You alwayshave to reinforce why your prospect needs to act now, and don'tbe afraid to ask them.
Give them an easy ordering process thatincludes a method of immediate payment such as a credit card oran online check. I can't emphasize too strongly the importanceof this.
If there is no immediacy, a cooling off period existsand you may lose the sale.A telephone number where they can reach you is important, andover the years I have changed my thinking on toll free numbersfor the initial contact. While a toll free number will generatea "ton" of calls, the majority will fall into the category of"tire kickers", which simply take your time.
When wediscontinued our toll free numbers, the number of calls receiveddecreased by about 80%, but the number of sales tripled. We foundthat if a person had to spend their dime, they were serious, andreal prospects were not getting a busy signal by those who weresimply "fishing".Always get their phone number so you can call them back.
If theydon't order immediately, call them back in a few days. It is alsowise to get an email address if they have one so you can followup that way as well.While you will develop your own methods, the A.I.D.A.
formula is a great starting point to ensure the desired results. Article Tags: Toll Free Source: Free Articles from ArticlesFactory.com .

Top blog stories

A review of Idmobile.com

Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.

see post

A review of Idmobile.com

Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.

see post

AO.co: Online Shopping Made Simple

AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.

see post

For our people.

At Three, we believe phones are good. They just make life better. Easier. And more fun. But we all need to find a balance that works for us. Our mission is to help our customers use their phones to live their best lives.

see post

We make your life easier

We make your life easier Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...

see post

FOUR BRANDS BECOME ONE. CURRYS.

Currys PLC is a leading omnichannel retailer of technology products and services, operating through 800+ stores and 16 websites in seven countries.

see post

Halfords - Quicker, Easier, and Convenient.

At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.

see post

FOUR BRANDS BECOME ONE. CURRYS.

Currys PLC is a leading omnichannel retailer of technology products and services, operating through 800+ stores and 16 websites in seven countries.

see post

Sky - Epic. Endless. Entertainment.

It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...

see post

Nasty Gal - We exist for the “girl in progress”.

Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...

see post

Digital Publishing From Past to Now

The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...

see post

Why it’s Important to Manage Your Holiday Calendars?

A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...

see post

A review of Idmobile.com


Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.

A review of Idmobile.com


Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.

AO.co: Online Shopping Made Simple


AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.

For our people.


At Three, we believe phones are good. They just make life better. Easier. And more fun. But we all need to find a balance that works for us. Our mission is to help our customers use their phones to live their best lives.

We make your life easier


We make your life easier Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...

FOUR BRANDS BECOME ONE. CURRYS.


Currys PLC is a leading omnichannel retailer of technology products and services, operating through 800+ stores and 16 websites in seven countries.

Halfords - Quicker, Easier, and Convenient.


At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.

FOUR BRANDS BECOME ONE. CURRYS.


Currys PLC is a leading omnichannel retailer of technology products and services, operating through 800+ stores and 16 websites in seven countries.

Sky - Epic. Endless. Entertainment.


It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...

Nasty Gal - We exist for the “girl in progress”.


Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...

Search topic

Nasty Gal - We exist for the “girl in progress”.

Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...

Learn more