How to Be Remembered
If a prospect says "who are you?" when they see you, you're ... If you aren't a ... ... then your ... going to stand out in the ... mind either. Here aresome stra If a prospect says "who are you?" when they see you, you're introuble. If you aren't...
Tips For a Successful Trade Show
Well, autumn is upon us and with the onset of this season comes cleaner airand ... outdoor scenery and, it is also prime season for trade ... trade shows happen all ... the year b Well, autumn is upon us and with the onset of this season comes cleaner airand...
Can media coverage build an online business? You bet it can!
As someone with ... in media ... I've been asked if media coverage and ... can build an online ... The real question is whether what happens offline really matters online. And As someone with expertise in media relations, I've been asked if media coverage and publicity can build an...
How to get Booked on Oprah!
Most people believe that getting on Oprah will make them a ... their book a ... or their business boom. For your career to take-off like the last space shuttle, you must prepare to mak Most people believe that getting on Oprah will make them a millionaire, their book a...
Offline Advertising Ideas for Your Web Site
The "traditional" forms of advertising, such as television, radio, and print, can all be used effectively to promote a business' online presence, but for smaller businesses, they may not be cost-effec... The "traditional" forms of advertising, such as television, radio, and print, can all be used effectively to promote a...
How to Choose a Domain Name for Offline Promotion
In this article, you'll discover a key element of your Web site and how you can use it to drive traffic to your site from offline sources. What is this "basic element" of your site, you ask? It's your In this article, you'll discover a key element of your Web...
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it ... right up, boss. I'll have it to you soon," Cindy shouted ... isn't soon ... clicked on her screen. "You have mail." She l "Cindy, where's that story? I need it yesterday!""Coming right up, boss. I'll have it to you soon," Cindy...
Public Speaking Tips from the Trenches
Many years of ... public ... most recently for the Royal ... and Costa cruise lines, and ... to a host of other ... ... have taught me how to handle a lot of cu Many years of experience public speaking, most recently for the Royal Caribbean and Costa cruise...
How to Pitch a Story to the News Media
How to Pitch a Story to the News Media We all have ... that are ... right? Well try telling that to a busy ... editor! Here are some great tips for getting noticed: 1. Put it in w How to Pitch a Story to the News MediaWe all have...
The 7 Biggest Mistakes in Special Event Planning - and How to Avoid Them.
Ever hear the ... You can never be too rich or too thin? In the case of special events ... you can never be too ... are critical in ... outreach and exposure for an Ever hear the expression: You can never be too rich or too thin? In the...