VipBlogSpots

The Story of McDonald's Health Halo

This is part two of yesterday’s Holy Chicken email.
I’m going to share, in my opinion, the second most interesting thing I learned from the documentary. Nowadays, so many people are all ...
This is part two of yesterday’s Holy Chicken email. I’m going to share, in my opinion, the second most interesting thing I learned from the documentary.
Nowadays, so many people are all about healthy, organic food. They want to get their food from Whole Foods or Trader Joe’s.
Of course, the fast food industry noticed this health shift too, and wanted to get a piece of that profit pie. Take the infamous McDonald’s for example, they rebranded themselves from the place best known for cheap, fast food to a modern, progressive burger company.
Part of that means to serve their customers healthier food. So what did they do? They started serving food with more greens and fruits.
They got rid of their styrofoam Big Mac container and started using cardboard. Notice their architecture, their use of wood, and plants.
Also notice how they label their food. 100% real beef, freshly cracked egg, the use of the word ‘crispy’ rather than ‘fried,’ and the list goes on.
This is what’s known as the health halo. Making changes to make the customers feel like they’re eating healthy (emphasis on the word feel), when in reality the food stayed the same as it was 10 years ago.
A famous quote I came across not too long ago summarizes this concept perfectly. Unfortunately, I don’t know who said this so I’m not able to give proper credit, but the quote is: “Marketing is a game of perception.” A nice power to have indeed.
Like every other power, it can be used maliciously, like we’ve seen the so-called Internet Business Mentors do by making themselves look more wealthy, more successful than they actually are. And it can also be used to help people.
Article Tags: Health Halo Source: Free Articles from ArticlesFactory.com If you want to learn more on how to do that, check out How to Become an Email Titan: https://EllisenWang.com/email-titan-sample.

Top blog stories

A review of Idmobile.com

Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.

see post

A review of Idmobile.com

see post

AO.co: Online Shopping Made Simple

AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.

see post

For our people.

At Three, we believe phones are good. They just make life better. Easier. And more fun. But we all need to find a balance that works for us. Our mission is to help our customers use their phones to live their best lives.

see post

We make your life easier

We make your life easier Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...

see post

FOUR BRANDS BECOME ONE. CURRYS.

Currys PLC is a leading omnichannel retailer of technology products and services, operating through 800+ stores and 16 websites in seven countries.

see post

Halfords - Quicker, Easier, and Convenient.

At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.

see post

FOUR BRANDS BECOME ONE. CURRYS.

Currys PLC is a leading omnichannel retailer of technology products and services, operating through 800+ stores and 16 websites in seven countries.

see post

Sky - Epic. Endless. Entertainment.

It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...

see post

Nasty Gal - We exist for the “girl in progress”.

Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...

see post

Digital Publishing From Past to Now

The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...

see post

Why its Important to Manage Your Holiday Calendars?

A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...

see post