10 Search Engine Optimisation (SEO) tips for HTML designers


10 Search Engine Optimisation (SEO) tips for HTML designersArticle by Rkd Unger: www.internet-marketing-australia.com Web design and SEO componentSearch engine optimisation has been a hot topic for a ...
10 Search Engine Optimisation (SEO) tips for HTML designersArticle by Rkd Unger: www.internet-marketing-australia.com Web design and SEO componentSearch engine optimisation has been a hot topic for a while. Many owners understand that without professional SEO service their investments in websites are likely to fail.
It is typical though to see a professionally designed pages that miss orignore the SEO component.Web designers have plenty of things to take care of or worry about.Static or dynamic, ASP or PHP, HTML or XHTML, browser compatibility -this is just a very short list of problems they face.Being busy with their primary tasks web designers often miss search engineissues. That can be a primary reason for many websites and web pages not to appearin search results at all.Although SEO should be performed by specialists, some initialefforts can be applied during the web design stage.
10 Tips for Web Designers1.Do not miss the Title tag. Although it is optional, it has a maximum weight for search engines.SEO specialists spend hours researching and creating good titles.Do your client a favor - if SEO is not budgeted for make sure that every page you work on has a meaningful title.2.Do not miss DESCRIPTION meta tag.All meta tags are optional.
Be aware that description is second important SEOissue. Try to match it to title.3.Make sure that title and description are located within HEAD.4.Do not use dynamic pages if you can.The project architecture may dictate usage of PHP, ASP etc.However search engines are reluctant to index them.5.JScript is fun to use but it makes it harder for search engines to understandthe content of the page.
If you need just a menu highlight try to use style instead ofscript.6.Pages with Flash are difficult to optimise for search engines.How about web sites that are built on Flash? They impress visitors. However how do visitors find such websites?7.Utilise style sheets.Most of modern pages use style sheets.
Very few utilise them effectively.That is why web pages are overloaded with HTML attributes.That makes them heavier and slower in load.8.Search engine look for text - not images. If possible use text rather than image.9.Text of the page should be at least 250 words.
Search engines do not score pageswith just a few sentences.10.Text of the page shouldn't be very lengthy. To make search engines happystick with the page size of 15KB - including images.
Article Tags: Search Engine Optimisation, Search Engine, Engine Optimisation, Search Engines Source: Free Articles from ArticlesFactory.com .

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