Spending physical marketing material might come up with a great cost. Learn to optimize the direct- mail marketing campaign and read professional tips here.

Newest stories on the blog

Top blog stories

Seven reasons to use direct mail for sales lead generation.

1. ... an ... in a trade ... which can be read by anyone, your sales letter arrives at your ... place of business as a piece of personal ... from your mi 1. PersonalUnlike an advertisement in a trade publication, which can be read by anyone, your sales letter...

see post

In B2B direct mail, don’t ask for the order.

Business-to-business direct mail is different from business-to-consumer direct mail in one vital way: sales cycles are longer.A senior vice-president of information technology doesn't buy a $1.5-milli... Business-to-business direct mail is different from business-to-consumer direct mail in one vital way: sales cycles are longer.A senior vice-president of information technology doesn't buy...

see post

How To Obtain A Merchant's Credit Card Account

It's a proven fact that mail order marketers can increase sales substantially by offering their customers a credit card option. Some marketers enjoy increases of 10% to 30% in sales when they get up with a Visa/Mastercard merchants account. Others have reported increases up to a whopping 100%, or even...

see post

Direct Mail Marketing Now As Easy As Email

Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS "mailing online (MOL)" direct mail service...

see post

Direct Marketing: Overlooked, Underappreciated and Unstoppable

As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a recent survey involving U.S. senior executives, marketing will be the most important area of...

see post

New customers and where to find them.

My business needs a steady supply of new customers. Yours does too, probably. Customers leave and go with competitors. Customers go out of business. Customers fall away without a word of explanation. So I need—you need—a regular supply of new customers to replace the ones that disappear each year. The...

see post

Getting into Mailing: What Printers Need to Know

Many printers, frustrated with minimal revenue gains, look to mailing services to drive incremental profits. Adding mailing services can offer synergy with existing printing services, with minimal investment and a fast learning curve. Are You Ready? Recent surveys indicate 65 percent of everything printed is eventually mailed. If your printing...

see post

Direct Mail Formats: How to Choose the Right One

Which pulls the best ... a ... a ... or a letter? The answer, you’ll be ... to know, is clear. It ... success of your mailing depends on who you mail to (your list), Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll...

see post

How to Write a Direct Mail Fundraising Letter (Four Tips)

1. Address your reader as a friend, not as “Friend.”When was the last time you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend le... 1. Address your reader as a friend, not as “Friend.”When was the last...

see post

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to...

see post

Your Autoresponder Is The Most Important Tool For Generating Web Income

Think of an autoresponder as a tireless salesman ready to work and sell night and day without hassle, hence the reason it is the most important tool in your internet marketing business. The majority of the people who visit your website will not buy from you on their first visit....

see post

Direct Mail – Not What it Used to Be

The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are o... The number of businesses using direct mail marketing now compared to how many used this medium...

see post

Top Marketing Strategies: Direct Mail Frequency

Using direct mail affectively is crucial to the success of your business. Understanding how frequent your mailers should be sent is an integral part of this success. Source: Free Articles from ArticlesFactory.com

see post

Direct Mail Versus Junk Mail – What’s the Difference?

The right direct mailing list targets people who want your product or service. The wrong list fails to target people who would want to buy from you – and it is costly. In fact, this is what people ... The right direct mailing list targets people who want your product...

see post

Valuable Tips for Direct Mail Success

Direct mail can be extremely profitable but you need to know how to structure your campaign if you hope to profit.  This article explains the basics so you know what to look for. Direct mail continues to be one of the most effective forms of advertising in existence.  You only...

see post

Preparing a Direct Mail Campaign

Direct mail can be extremely effective if you know what you're doing.  It can also be a huge waste of money.  Read this article to learn how you can structure your own direct mail campaign to be as effective as possible. Direct mail continues to be one of the most...

see post

How to Not Get Your Direct Mail Promotions Thrashed


Marketing by means of direct mail promotions have become one of the most preferred trends in promotion and advertising. Over the year, it has proven its value especially for small-time businesses that are promoting their product and services. Article Tags: Direct Mail Promotions, Direct Mail, Mail Promotions Source: Free Articles...

Opportunities for Direct Marketing Solutions: Is it Worth It?


For the past years, direct marketing solutions have been the very resort of most online entrepreneurs. They have even reached the point of hiring their personal virtual assistants who can tend to their errands. Direct marketing solutions include a bunch of telemarketers, content writers, bloggers, and email purveyors. Since the...

Direct Mail: Does it Still Work?


The modern technology has introduced a lot of communication equipment. To note some of them, there are the faxes, telephones, mobile phones, PDAs, and the emails. However, no matter if these are the modes which stand to be the most commonly used ones, direct mail is still not obsolete! Article...

Some Important Points on Direct Mail Marketing


Direct mail marketing is at times branded by the technology leeches to be boring, slow, and ineffective. They reach the point of misunderstanding the real effect of direct mail marketing. Because of the boom of the internet opportunities, they somehow bury and forget the good old style which has been...

Reach New Customers With Direct Mail


According to a recent survey, 77% of consumers who were not already customers were driven online to complete online credit applications by direct mail advertisements. Credit card companies have massive marketing budgets and could focus all of their energies on T.V. and radio advertisements. However, they have discovered that relentless...

'Techy' Consumer Creates Challenges For Marketers


In today's world of technology consumers can socialize, network, find information, and make purchases however and whenever they want. They are also in total control over the information they want to receive which has created a challenge for the Marketer to get their message read. The consumer can turn their...

Generate Leads With a Continuous Flow of Communication


Drip marketing is the process of sending out several promotional pieces consistently over a period of time to a targeted list. This direct mail marketing idea is aimed at staying in touch with your current and potential customers. It is essential to have them think of you when they, or...

Direct Mail Marketing Service - Top 6 Tips to Make Your Advertising Campaign Successful


Direct mail is an marketing tools to advertise your offers, products and services to customers. This article discusses the points you should keep in mind to avoid making the mistakes many businesses make with direct mail and direct mailing providers. Marketing is an age-old strategy used by businesses to increase...

Search Engine Marketing Meets the List Industry


Until recently, direct mail marketing services providers have turned a blind eye to online search engine strategies and tactics for promoting their lists. That is changing fast, and the convergence has become a reality for many list managers and list brokers. Search Engine Marketing for the List Industry Be encouraged!...

3 Tips for Improving Mailing List ROI


Getting the most 'bang for your buck' on mailing lists can be myopic if you rule out options that can significantly help to grow your business. Choosing only those lists with the highest return on investment (ROI) and response rates can narrow your market reach, so consider your primary objectives...

Search topic

3 Tips for Improving Mailing List ROI

Getting the most 'bang for your buck' on mailing lists can be myopic if you rule out options that can significantly help to grow your business. Choosing only those lists with the highest return on investment (ROI) and response rates can narrow your market reach, so consider your primary objectives...

Learn more